Marketing Strategy | LHM
Marketing Strategy Market Scanning Segmentation & Market sizing Marketing Mix analysis Tool: SPSS Analysis Experiential Interventions (OutClass Activity) Dropshipping
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Knowing your customer
Knowing your customer Motivations & attitudes Crafting Perceptual maps Decoding the customer schema Mapping customer journey User Psychology & Design Nudging & Behavioural Economics principles in Marketing
Market Research | LHM
Market Research Exploratory Research: Holding FGDs and ethnography Creating the Price Mix: conjoint analysis Competitive position: Multidimensional scaling A/B testing and optimization Tool: Tableau