Top 5 Digital Marketing Companies
What Is Digital Marketing?
Internet-based marketing strategies are called “digital marketing”. Companies often use search engines, social media, email, and other websites to communicate with present and potential customers. In conducting product research, customers rely heavily on digital technologies.
Digital marketing encompasses a variety of types, including SEO marketing, content marketing, and social media marketing. In SEO, you optimize your site to appear higher in search engine results pages, thereby boosting the amount of organic (or free) traffic it receives. Among the channels that benefit from SEO are blogs, websites, and infographics. Content materials are created and promoted in content marketing to increase brand exposure, traffic growth, lead generation, and customer acquisition. Among the types of content, you can use for your content marketing plan are blog posts, ebooks and white papers, infographics, and other forms of media. Throughout the buying process, inbound marketing helps companies reach, engage, and satisfy customers. It involves promoting your brand and content on social media platforms to make the brand more visible, increase traffic, and generate leads for the business. You can utilize social media marketing platforms such as Facebook, Twitter, Instagram, and LinkedIn. Inbound marketing examples include email campaigns, blogs, and videos.
Today’s broad and complex cross-channel world requires marketers to delve deep into identifying engaging marketing methods that create an impact to realize digital marketing’s potential fully. Engagement with customers in a digital environment allows you to raise brand awareness, position yourself as a market thought leader, and position your organization at the top of the customer’s mind.
Types Of Digital Marketing Companies
Although most digital marketing agencies will enhance your company’s visibility on the various marketing channels offered to internet businesses, they are all different. There are three main types of digital marketing agencies in India and worldwide service, single-channel and multichannel. Additional marketing services are provided by several marketing companies, including (but not limited to): Content, SEO, managing social media, up for auction media, and email marketing.
An all-in-one digital marketing company
This agency brings together artists, developers, creators, analysts, and technical experts under one roof. A marketing agency can handle everything from building your website to keeping your marketing channels current. A full-service digital marketing company is also more significant so that you may be attracted to its all-inclusive approach.
The idea may seem like a good one, but if you don’t do your homework, it could backfire if you see a price that looks too good to be true. A weak design or digital marketing is usually a sign that one is only an “add-on service” rather than a devoted service by a specialist in that area. As an example, they may be a design company that offers digital marketing as an after-sale service. Since they specialize in website design, this is not their area of expertise, and you may not get the results you expect.
You can get more visibility on a specific channel if you partner with a single-channel agency specializing in one area. As they stick to what they are good at and focus on it, these agencies usually perform well. Suppose you work with another agency or have an in-house marketing team that needs a little extra help; a single channel agency may be your best option. Small businesses with limited resources who prefer to work on a project basis will benefit from this service.
Top 5 Digital Marketing Companies In India
1] Web Chutney
A leading digital marketing company with offices in Mumbai and Gurgaon, it is headquartered in Bangalore. Established in 1999, the agency has become the most creative agency with up to 200 employees. They rank among the top digital marketing companies in India for 2021 with their work with brands like Swiggy, Tanishq, Flipkart, and Uber.
Dentsu acquired Web Chutney to expand in India, and it quickly became the most creative advertising agency in the country. Several awards were handed out to them during the recently concluded Cannes Lions 2021. The brands’ advertisements speak of emotions and are pretty effective at connecting with their target audiences. It enables them to create content that drives awareness and engagement, and conversions among their customers. The campaigns are instantly viral and appeal to the masses because they use meaningful content and a dynamic approach.
Services: They specialize in various areas, including Advertising, Communications, Communications Design, Digital Marketing, Brand Marketing, and Creative Technology.
Case Studies: To understand why they are the best creative agency in India, look at their work for Flipkart and Tanishq, Swiggy Instamart’s Better Half Recipes, etc.
Awards: The company has won several awards, including Digital and Social Media Mandate, Cannes Lions 2021, and Campaign Agency of the Year.
Clientele: Tanishq, Flipkart India, Swiggy India, Uber, the ICC World Cup 2019, OK Cupid, etc.
Affordability: They create campaigns with meaning and flavour and usually charge over INR 15 lakhs for video production and message creation.
Mirum
Founded in Mumbai with offices in Delhi and Bangalore, Mirum is one of India’s best digital marketing firms. With over 46 offices and more than 2500 employees, they operate globally in 25 countries. Social Wavelength’s rebranding allowed them to establish a Pan-India presence and work with more than 50 brands across the country and abroad. As one of the leading Salesforce Gold Partners in India, they have helped various pan-Indian and global brands automate many marketing functions.
In the field of marketing and data sciences, their approach is centred around innovation and technology. A lot of their conversions are driven by data-driven campaigns. Mirum is the agency to approach if you want to start an online business and expand with e-commerce. Their goal is to assist you with all your questions and concerns, as they are willing to help you at all times.
Services: Mirum specializes in digital marketing strategy, automation, technology, creative services, media planning, and social media management.
Case Studies: To learn more about the marketing style and strength of Salesforce automation, check out KFC India’s Marketing Automation, Emojis by Pepsi India, Figaro Olive Oil’s Tel Badlo Rishta Nahi, etc.
Awards: The company has received awards like Socialathon India, the Digital Marketing Leadership Awards, Foxglove Awards, and Marketing Innovation Awards.
Clientele: They work with KFC, P&G, Godrej, The Times of India, Apollo Hospitals, and Skechers.
Affordability: Their fees are reasonable compared to other agencies, and they charge based on the number of services you receive. One of their best services is marketing automation, which attracts the majority of their clients.
2]Growth Hackers Digital
India-based Growth Hackers Digital is a multi-award-winning digital marketing agency. In 2017, the agency was based in Bangalore. Due to its experienced marketing team, the agency is relatively small but specializes in helping its clients overcome growth-related challenges. The company’s day-to-day activities include addressing challenges that face both new-age startups and multinational corporations as a leading Performance Marketing and Advertising Agency. Growth Hackers has helped countless businesses grow organically, generate leads, improve CAC, and increase ROAS over the last four years.
User Personas are developed based on available research, experience, and data in a well-structured process at the company. Once the apt personas are set, the team can start designing dynamic campaigns targeting the target demographic, focusing on the creative.
Services: They specialize in search engine optimization, conversion rate optimization, marketing automation, content marketing, pay-per-click, digital marketing, digital transformation, digital consulting, organic growth, account management, Marketing for mobile apps, search engine marketing, social media marketing, performance marketing, social media management, inbound marketing, and growth marketing.
Case Studies: If you want to learn more about their approach to the services mentioned above, check out their case studies on Decathlon, Orobind, ICICI Bank, etc.
Awards: The company was honoured as the most promising digital marketing company in India by Silicon India in 2019 and 2021.
Customers: Decathlon, ICICI, Universal Robots, The New Indian Express, Cuemath, Avanse, Chalo, Goal Wise, Bare Anatomy, Hush, Vahan, Moonwalker, Taleb Group, Rang De, etc.
Affordability: Because they capitalize on growth for their brands, they are both a premium and budget agency. Depending on the project, their retainers are usually above INR 5 lakhs per month.
3]iProspect
Dentsu-owned digital-first media agency iProspect is based in London. Across 93 markets, the prospect team collaborates with over 8,000 media and performance experts. A global digital marketing leader in 2021, iProspect is ranked among the top digital marketing companies in India. Mumbai, Delhi, Chennai, and Bangalore are the company’s four Indian offices.
With a unique understanding of culture, content, data, and technology, iProspect is known for building strong brands. With brands becoming more performance-driven, the company offers unparalleled media strategy, storytelling, audience intelligence, and digital skills. iProspect aims to drive growth across the media by responding quickly to customer behaviour with a performance mindset.
Services: Search engine optimization, pay-per-click advertising, display advertising management, paid inclusion management, shopping feed management, analytics modelling, digital marketing, business intelligence, and activation marketing are some of their specialities.
Case Studies: Check out their work like Free to be a King by Budweiser, Brilliant Sound, Everywhere by Sonos, Under Armour’s Amazon marketing approach, etc., to see how effective is their work.
Awards: Many of their awards have been given by IAMAI, the World Digital Marketing Congress, ad tech Digixx, etc.
Clientele: Their clients include Sonos, Cox, LG, Hilton, Levi’s, Budweiser, Microsoft, and Procter & Gamble.
Affordability: iProspect is widely regarded as a trusted performance marketing agency, but its campaigns and consulting services are usually costly.
4]WatConsul
WatConsult, a hybrid digital agency with over 350 awards, 175 clients, 400 employees, and offices in Mumbai, Delhi, and Bangalore, is India’s best digital marketing agency. It has worked with over 600 clients in India since Dentsu International was founded in January 2007. Therefore, WATConsult has assisted several companies in promoting their brands through digital media.
Digital First Agency WatConsult is known as India’s most internationally awarded company. In January 2015, Dentsu International acquired the company as a result of its exceptional growth. By 2018, WatConsult was the only Indian agency to be ranked among the Top 3 in the APAC region by Epica. MMA global smarties business impact index recognized it as Top 10 globally in the same year.
Services: They specializes in Social Media Marketing, Online Reputation Management, Online Public Relations, Social Media Audits, Mobile Marketing, Web Development, Mobile Development, SEO, SEM, Video, and Programmatic Buying.
Case Studies: Nanhi Kali #PowerlessQueen, Vivo ViewTube, Tata Motors Harrier #LikeNoOther, etc. There are some case studies you can check out.
Awards: Kyoorius, Unlocked Awards, Campaign Media360, Shortys’, Marketers’ Excellence, etc., have all been won by this company.
Clientele: The company works with GE Healthcare, Sun Pharmaceuticals, Vero Moda, Godrej India, DBS Bank, etc.
Cost-effectiveness: They charge based on the work they do and concentrate on marketing in general. The consultancy charges are upwards of 10 lakhs for retainer models.
5]Mirum
Founded in Mumbai with offices in Delhi and Bangalore, Mirum is one of India’s best digital marketing firms. With over 46 offices and more than 2500 employees, they operate globally in 25 countries. Social Wavelength’s rebranding allowed them to establish a Pan-India presence and work with more than 50 brands across the country and abroad. As one of the leading Salesforce Gold Partners in India, they have helped various pan-Indian and global brands automate many marketing functions.
In the field of marketing and data sciences, their approach is centred around innovation and technology. A lot of their conversions are driven by data-driven campaigns. Mirum is the agency to approach if you want to start an online business and expand with e-commerce. Their goal is to assist you with all your questions and concerns, as they are willing to help you at all times.
Services: Mirum specializes in digital marketing strategy, automation, technology, creative services, media planning, and social media management.
Case Studies: To learn more about the marketing style and strength of Salesforce automation, check out KFC India’s Marketing Automation, Emojis by Pepsi India, Figaro Olive Oil’s Tel Badlo Rishta Nahi, etc.
Awards: The company has received awards like Socialathon India, the Digital Marketing Leadership Awards, Foxglove Awards, and Marketing Innovation Awards.
Clientele: They work with KFC, P&G, Godrej, The Times of India, Apollo Hospitals, and Skechers.
Affordability: Their fees are reasonable compared to other agencies, and they charge based on the number of services you receive. One of their best services is marketing automation, which attracts the majority of their clients.
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